Out-of-home (OOH) UNITED is an industry-wide initiative committed to advancing a culture built on diversity, equity, and inclusion (DEI). The letters within the word UNITED are the pillars that will fuel an equitable OOH community. The changemakers of OOH UNITED are committed to the shared responsibility of creating a culture that celebrates the strength that comes from differing perspectives.
OOH UNITED fosters a culture that advocates for diverse talent and accelerates growth through strategic initiatives free from individual bias, competition, and organizational objectives.
Understand how different perspectives contribute to a
growth-sustaining OOH industry.
Transform the industry through the implementation of strategic DEI initiatives.
Nurture changemakers and future leaders within the OOH industry to enhance professional development.
Engage everyone through open communications that ensure the ongoing exchange of ideas and collaboration.
Involve all individuals in OOH to encourage personal commitments towards change.
Develop talent through ongoing training, recruitment, and education.
OOH is intristically diverse and inclusive - The products we sell and buy are outside of the controlled confines of our homes and in outdoor spaces, which we share with people of all different backgrounds. At the movies, in a mall, on a subway, or heading down an urban avenue, you see outdoor advertising, and you see a beautifully diverse group of people.
We must recognize the diversity within the outdoor space and work together to create that same diversity within our own professional communities. With this commitment to diversity, equity, and inclusion, our industry will continue to gain relevance and authenticity, and with an expanded variety of perspectives and experiences, the OOH industry can fully realize its growth potential.
We encourage you to bring this movement close to home and take the pledge.
Are You Ready to Take the Pledge?
BY TAKING THE PLEDGE, YOU WILL:
Champion the UNITED pillars:
Remain authentic and hold yourself accountable and inspire your peers to do the same.
Create space to have meaningful, curious, honest, and respectful conversations.
Hire and promote talent with purpose.
Measure diversity goals and metrics to assess inclusion and belonging for all.
OOH UNITED over time will focus on developing, empowering, and supporting our current and future talent from under-represented groups. Let’s use the power of our relationships and networking as catalysts to increase diversity, create new possibilities/pathways to accelerate career development, promote confidence, and change the trajectory of leadership succession. Please fill out the form below to express interest in becoming a larger part of the OOHU team.
ARE YOU A CHANGEMAKER?
We are building a team of industry professionals willing to create a community of inclusivity. Make a difference by filling out the below form to express your interest in becoming a changemaker.