OOH UNITED
OOH UNITED
OOH UNITED is an industry-wide initiative led by OAAA that is committed to advancing a culture built on diversity, equity, and inclusion (DEI). The letters within the word UNITED are the pillars that will fuel an equitable out-of-home community. The changemakers of OOH UNITED are committed to the shared responsibility of creating a culture that celebrates the strength that comes from differing perspectives and creates a welcoming space that raises up the future leaders of our industry for years to come.
our vision
OOH UNITED fosters a culture that advocates for diverse talent and accelerates growth through strategic initiatives free from individual bias, competition, and organizational objectives.
our pillars
UNDERSTAND
Understand how different perspectives contribute to a
growth-sustaining OOH industry.
TRANSFORM
Transform the industry through the implementation of strategic DEI initiatives.
NURTURE
Nurture changemakers and future leaders within the OOH industry to enhance professional development.
ENGAGE
Engage everyone through open communications that ensure the ongoing exchange of ideas and collaboration.
INVOLVE
Involve all individuals in OOH to encourage personal commitments towards change.
DEVELOP
Develop talent through ongoing training, recruitment, and education.
our pledge
OOH is intristically diverse and inclusive - The products we sell and buy are outside of the controlled confines of our homes and in outdoor spaces, which we share with people of all different backgrounds. At the movies, in a mall, on a subway, or heading down an urban avenue, you see outdoor advertising, and you see a beautifully diverse group of people.
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We must recognize the diversity within the outdoor space and work together to create that same diversity within our own professional communities. With this commitment to diversity, equity, and inclusion, our industry will continue to gain relevance and authenticity, and with an expanded variety of perspectives and experiences, the OOH industry can fully realize its growth potential.
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We encourage you to bring this movement close to home and take the pledge.
Are You Ready to Take the Pledge?
BY TAKING THE PLEDGE, YOU WILL:
Champion the UNITED pillars​
Remain authentic and hold yourself accountable and inspire your peers to do the same.
Create space to have meaningful, curious, honest, and respectful conversations.
Hire and promote talent with purpose.
Measure diversity goals and metrics to assess inclusion and belonging for all.
FUTURE LEADERS
Are you a Future Leader in OOH?
Join us in shaping the industry's future and advancing the next generation of leaders. Entries are now open until March 15th.
Successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference and assume pivotal roles within OOH UNITED. Throughout the conference, selected Future Leaders will engage in a diverse range of sessions, activities, and networking events. Moreover, beyond the conference, they will serve as ambassadors of OOH United, actively shaping and contributing to the group’s future activities and initiatives. Apply now for this unique chance to make a meaningful impact on the industry and establish valuable connections.
We are building a team of industry professionals willing to create a community of inclusivity. Make a difference by filling out the below form to express your interest in becoming a changemaker.
